4 GREAT REASONS WHY SOCIAL MEDIA MARKETING IS SO IMPORTANT

Do you want to know the reasons why social media marketing is so important? How do they affect business and how much you can pull as revenue from social media marketing, we will take this step by step so that you will get an understanding of why social media marketing is so important, but first, we will start with what is social media marketing, how long it has been in existence and how to tap into this minefield of wealth called social media marketing. Sit tight and let’s ride

What is social media marketing

You cannot give a cogent definition of social media marketing without first defining the meaning of marketing. What is marketing? Marketing is defined as the process of making known to the public the arrival of a product or service, marketing can equally be said to be the act of promoting your goods and services by the way of advertising with the sole aim of making a profit. Every business aims to make a profit, social media marketing on the other hand is the introduction of a more efficient platform into native marketing called social media. Before starting a business it is important to look at a platform that suits you and your product. Before the advancement of social media, marketing was done offline and you could only reach a limited number of people, but with the introduction of social media to the marketing industry, things changed. There was a boom in the business sector, sales skyrocketed and revenue poured in. Those who don’t understand how to harness the wealth in social media are at a loss, they don’t understand why social media marketing is so important today even to businessmen. When social media gained popularity a few years ago, many businesses ventured into the platform, there was an exponential rise in the number of businesses online, and websites creators made tons of money during this period because their service is highly needed, and there was an exponential rise in learning online skills which are highly needed for the success of any online business. Money poured in and the number of rich people in the world increased exponentially, these are just a few reasons why social media marketing is so important.

This led to the emergence of the information age, but even though there is much information in the world today there are people who don’t understand why social media marketing is so important. The difference between a rich man and a poor man is not necessarily the amount in the account but mainly what an individual does not know. When you don’t know something you are prone to make so many mistakes, this is what happens to many business owners who do not understand why social media marketing is so important, they run low on sales and wonder what is wrong with their businesses. Some even assume a jinx of failure is following them but we know better, ignorance is the reason for many failures, when you know, your approach to certain things changes, you will know what to do to change and turn things around. The reason why social media is so important cannot be over-emphasized, it is a gold mine to those who understand how it works, and to those who don’t, it seems like another chatting and messaging platform. You will learn a lot of things from this article, stay tuned and let’s ride

How Social Media Marketing Work

If you are new to the business and you want to take your business to a new level, you will find this section of the article very important, without understanding the reason why social media marketing is so important and how social media marketing works, it will be difficult for you to utilize it as a tool to promote your business.

To understand how social media marketing works you must understand that there are so many social media platforms, these platforms have millions of active users, and people from different countries and regions are there, which means you will be able to reach out to more people and make sales. Remember, before you can only reach out to very few people and you spend lots of money on offline marketing platforms like newspapers and cold calling, you can’t compare that to what social media can do, with social media you will be able to reach out to thousands or millions of people depending on your budget.

Social media marketing works like this; choose a platform that will suit your product or services, there are many social media platforms out there, before choosing a platform you are to do quality research on your product, your customers, and the platform you want to utilize, this research process is where many businesses fail. You have to take it seriously, if you want to know the reason why social media marketing is so important you have to calm down and do this, after making quality research and writing down important points, you are ready for the next step which is; write a copy that you would use to promote your business, this is very important, those who use email or email marketing will understand the reason why writing a good copy is very important, the quality of your copy will determine the success or failure of your business if you are a newbie and you don’t know how to write a good don’t I will advise you employ the services of a copywriter.

A copywriter writes copies that sell, he uses persuasive words to make people buy a product or service, the end goal of a copywriter is to make sales. After coming up with a good copy, it is now time to present that copy to the right audience you have chosen, if you are doing it through a social media marketing platform called Facebook, I advise you to read this on Facebook ad campaigns, it will guide you on how to place your ad for maximum engagement, after you’ve done this, sit back and watch the wonder that will happen to your business. After this is done, you will understand the reason why social media marketing is so important.

4 Reasons Why Social Media Marketing Is So Important

After you have done your research and have put up your ads, it is now time you know the reasons why social media marketing is so important so that you will always use it to promote your product or services. Please you must note that social media marketing can be used for online and offline products, if you are selling an online course, you can use social media marketing, if you are selling an offline course, you can use social media marketing, the importance of social media marketing cannot be overemphasized, let’s ride.

1. It Is Efficient

Indeed with the advancement of technology, what was considered impossible before has been made possible, social media has made marketing very efficient, before you get to reach just a few people, sometimes you have to cold call for hours, but with the coming of social media marketing, those hurdles have been surpassed, you can stay in America and do business in Africa, you can sell your information and digital product across multiple industries and countries all from the comfort of your home. No generation has ever had it this easy compared to this generation we’re in now, there’s so much information everywhere that if you can sustain the ability to sit down and learn you will make tons of money with that knowledge. The reason why social media marketing is so important is that it is very efficient, with basic knowledge you can easily set up an account and make good money from it.

2. You Learn New Skills

One of the reasons why social media marketing is so important is that it opens you to an opportunity to learn new skills. How is this done? Imagine you just started a business and you want to take it online and make more money, you don’t have any basic knowledge of social media or digital marketing strategies, and you will be at a loss, but with the determination to get your business working, you will be forced to learn this skill whether you like it or not, when you learn social media marketing, you will be required to learn how to write contents to grow your business and engage your audience, content writing as we know is writing to create awareness for your product or services, the sole aim is not to sell, that’s the work of a copywriter. You will be required to learn all these skills because you want your business to expand and grow. Sometimes you learn them without knowing, you will learn how to write content, you will learn how to write copies that sell, and you start developing yourself without even knowing it. You will not know how much your life has been transformed until when the situation calls for it. This is one of the reasons why social media marketing is so important.

3. You will connect with more people

If there’s any platform that will give you the leverage to connect with more people, more clients, and make more sales, that platform is social media marketing. The goal of a business owner is not only to make sales, making sales is paramount but it is not the only goal of a business owner, for your business to thrive and survive past the 10 years benchmark you have to connect with people, reach out to your customers, create goodwill in the marketplace, how do you do this? You do this by treating your customers with profound respect and doing as you said in your ad copy. The reason most business owners lose clients and customers is that they don’t know how to build goodwill in the marketplace, in their ad copy, they overpromise and under-deliver, you will an ad that promised lots of things with a great guarantee, only for you to buy the product and find out that the business owner or the company did not keep to all their promises if you’re such a person will you refer that company to someone else? Will you love to buy from them again? I don’t think so. If you utilize social media platforms very well you will be able to connect with many people which when treated well will help you boost and promote your business. This is one of the reasons why social media marketing is so important.

4. You will make more money

Consider this, imagine a man who does business offline and has no connection whatsoever with any online platform, he doesn’t even know what social media marketing is and another man who has established his business offline and online, he sells online and runs adverts online and pulls in more people and makes sales. If you compare these two guys, who are likely to make the most money? I bet you know, this shows why social media marketing is very important, if your business is struggling to make sales in the past if you learn the secrets of social media marketing if you follow this article and apply it to your own business, you will marvel at how much you will be able to pull in in a short period. This is one of the reasons why social media marketing is very important

Conclusion

We have come to the end of this article, the importance of social media marketing cannot be overemphasized, if you understand how social media works and how you can use it to promote your product, you will marvel and make more sales and scale your business faster. I went ahead to tell us how we came to have what we call social media marketing today. This article is written specifically for those who want to know and understand how social media marketing works, how they can leverage it to make more money, and why social media marketing is so important. If you follow through with this article as written and apply all that is written in this article you will make more sales and scale up your business faster. Feel free to comment your thoughts in the comment section, and don’t forget to share with friends.