What is advertising on YouTube all about? How can you advertise well on YouTube? Does YouTube require you to write copies before advertising? Can you automate your selling process on YouTube? These are some of the questions people ask concerning YouTube, most people know that you can utilize YouTube to make lots of money but the problem is that most people don’t know how. When you understand how YouTube works and all you’ve got to know about YouTube, you will be able to market your goods and services well on YouTube to be able to make lots of money from it. In this article, I will be answering most of the questions you may have concerning YouTube and how you can advertise effectively on YouTube, stay tuned, let’s ride
Marketing And Advertising On YouTube
When you look around, you will find out that the world is more digital than it was in the last 20 years. Every business and every entrepreneur is trying hard to get their goods or products out to a larger market to make sales. Sales are the lifeblood of every business, no matter how good you think your product is if you don’t make sales your business cannot survive for long. Marketing is one of the foremost requirements for advertising and selling your product either online or offline.
When you want to market your goods and services to the world you must understand that the larger the audience and target customer size, the larger the sales you will make. Where many business owners make mistakes is in choosing the best social media Marketing Platform for their product, where there are many options it becomes more difficult to make the right choice, if you are a newbie in this business world, you will find out that the more you look into the digital market the more difficult for you to make sales.
Marketing is not all about producing a product and bringing it up to a target audience, marketing is much bigger than that. Before starting a business, it gets Important you understand what marketing is and its importance in business, when you go deeper into digital marketing, you will understand that marketing is simply getting a deeper understanding of three things, when you get the understand of these three things than advertising on YouTube will be much easier for you, these three things are what separates a good and top digital marketer from those that are struggling. Those three things are
- Market understanding
- Competitors research
- Proper planning and launching out
One of the most important things you must understand when advertising on YouTube is market understanding. In other words, we can call it understanding your niche. There are so many niches especially in this online space, over millions of them and for you to advertise on YouTube you have to choose a niche, before choosing a niche there are things you must know and understand, you have to choose a niche with low market saturation.
Market saturation is one of the things that keeps business owners down, when you don’t research what market saturation is before choosing and venturing into a niche online, you will inevitably make this deadly 8 business mistakes, market saturation is simply the number of existing people in your market who are doing the same business with you. Advertising on YouTube will require you to study in-depth your market saturation, if the market is already saturated it is not advisable to join that niche.
For instance, if there are so many people in a relationship niche already, joining that niche will not be able to profit you, to make the most money you can online you need to choose a niche that is less saturated and has lots of audience and customers. Remember, it is only when you understand your market that you will know the social media handle to market to them. When you have a deeper understanding of your market you will know who is the right fit for your products.
The truth of the matter is not everyone will buy from you, not everyone is your audience no matter what you sell, the only way to know who your audience is to understand your market deeply. Marketing entails lots of things, it is through market understanding will you know if a short copy is better than or long-form copy, it is through market research you will know the type of offer to draft out for your customers, the better the offer, the more intriguing the offer is the more chances that you will attract lots of customers who will love to buy from you, but you must make sure your product delivers as promised, if not it will backfire on you in the long run. Advertising on YouTube entails a lot of things and learning is a very crucial part of the process.
As a business owner, if you ignore learning before starting a business you will find it difficult to scale through the process. Marketing will teach you business administration, marketing will teach you business management, and leadership qualities that will equip you for business success, it doesn’t matter if you do online business or not, it doesn’t matter if you’re a freelancer or not, marketing has something important to teach you, it’s the basis for buying and selling in every and any industry.
As a freelancer, marketing will teach you how to position yourself to be perceived as a professional and be paid as one. This is what separates Successful freelancers from unsuccessful ones. In the digital world, positioning is one of the most important things. The three most important niche you can venture into that has the highest number of audience are
After you have taken out quality time to understand your market, the next most important thing you need to do when it comes to Advertising on YouTube is to study your competition. Your competitors are those that are in the same business as you, they sell the same product as you and market to a similar audience.
If you are new to this online space and you want to reach the top fast and make good money and retire young, then you need to model after the best, studying your competitors will give you the edge you need over those that don’t understand how marketing works. Like I’ve said before, marketing isn’t just a course to study before joining a business, marketing is much more than a course, it teaches you the ethics of business and the understanding of the code of conduct in the art of business.
One of the most striking things about advertising on YouTube is that it works and can work for anyone provided you are ready to put in the work required, it doesn’t matter how young or how old you are, if you practice the ethics of a business you will make sales in it, this is some of the things marketing teaches which makes it an important tool for anyone who wants to start and scale a business.
Competitors’ research when done well will give you an insight into what your audience is charging for their products, then from that insight you can decide on what to charge that will bring in more sales. Remember, marketing is a game of numbers, the higher the number of people you can reach out to the more sales you will make. When starting a business or learning how to, you must understand the importance of marketing and the place of market and competitors’ research. It will make advertising on YouTube easier for you and increase sales and revenues.
Proper Planning and Launching Out
This is the third and final stage of your preparation when it comes to Advertising on YouTube, if you don’t get this section well, all your efforts would be wasted. There are lots of things you need to put together and in place when planning your business, product, and the channels to market these products. Planning is when and where you get so many business ideas, you don’t just get these ideas alone, you write them down and plan on them.
One of the importance of writing down your plan, especially in business is that it gives it life, it gives you direction, when your plan is written down you get to see the destination of your business before you start, and if you can see the destination of your business before starting will keep you in the right direction till you make your dream come through. When executing your plans this is when you need to run an analysis on the YouTube channel to promote and market your products, there are many YouTube channels out there, as a business owner, one of your requirements to scale your business is to find the YouTube channel with large subscribers and making sure that these channels have your target audience.
It is only when a channel has the target audience you desire for your product only then will you market your product in that channel. Marketing your product through a channel is much easier than doing it through your channel unless your channel has a large number of subscribers and many viewers. Advertising on YouTube is very effective, but it doesn’t work for most people because they don’t devote enough time to learn how it works and apply it to work for them.
Ways To Make Money On YouTube
- Join a partner program on YouTube
- Become an affiliate marketer
- Work with brands as an influencer
Join A Partner Program on YouTube
This is one of the efficient ways to make money on YouTube. When it comes to Advertising on YouTube, you can make lots of money from other channels on YouTube, not only advertising your product or marketing. For you to make money on YouTube through a partner program it requires you to do small research, the YouTube partner program is not available for every country or region, you have to research to make sure it can be found in yours. If you are a partner on YouTube you can make money in different ways, you don’t need to always upload a video, a YouTube Partnership program allows you to earn money through advertising which is just one out of the many ways to make money on YouTube. Research on it, find one, and get it a try, read more here
How To Enable Monetization When Advertising on YouTube
- Set your preferences for monetization
- YouTube pays automatically and immediately after the money you have in your Adsense account reaches a minimum of 100 dollars
- Sign in to the YouTube account you want to monetize
- Click on the icons for your account in the top right corner
- Click on YouTube studio
- In the left menu, select other features and monetize
- Read and agree to the terms and conditions of YouTube channels.
- Connect to your Adsense account
Work With Brands As Influencer
When advertising on YouTube, if you have a YouTube channel as a business owner, you can leverage it to make more money. You can work with a brand as an influencer especially when you have a large number of subscribers and many YouTube views. According to data from web FX, the prices for influencer marketing on YouTube are
- 250$ per video for a YouTuber with 10,000 subscribers
- 2000$ per video for a YouTuber with 100,000 subscribers
Depending on many factors, you can charge higher or lower, such factors include your audience demographics, your content quality, and how exceptional and profitable your niche is, if you are in a profitable niche you can charge higher.One of the sole purposes of advertising on YouTube is to make sales, when advertising on YouTube you should keep that in mind and always speak in the tone your customers will resonate with and understand, that way you can easily make sales.
We have come to the end of this article on advertising on YouTube, we have seen that YouTube is one of the fastest growing social media platforms, to market on YouTube you need to understand what marketing is and how marketing affects the growth of a business. The goal of every business is to make sales, in this article we have discussed extensively advertising on YouTube. I believe this article has been of help to you, feel free to comment your thoughts in the comment section, and don’t forget to share with your friends.