In advertising with Instagram, what are the Dos and Don’ts? What is the rule of the game? Every advertiser or marketer must understand and know the rules of marketing if not he will not make any sales in his business. How can we advertise on Instagram using influencers? How do we go about this? This is what we will be covering in this article, stay tuned and let’s ride.
Marketing And Instagram
We cannot effectively talk about advertising with Instagram without discussing marketing. Marketing is a very crucial aspect of a business. If you are just starting in business you should first devote enough time to learning marketing effectively, only then will you be ready to advertise your product.
Marketing is very much similar to Advertising, in advertising we create awareness, we present our goods to our audience to let them know that we are available but in marketing, we do this with the sole aim of making a profit, every entrepreneur and business owner must have one important thing at the back of their minds and that’s is, without sales a business is dead, you must always try to make sales as much as possible and as a business owner, you should channel your energy to activities that bring in money to your organization.
We live in a very digitalized world, we live in a world where everything has gone digital, so for you to make sales you have to join the trend, one beautiful thing about online marketing is that it can work for you even if you do online business or offline business, you can have a physical shop and still market those products goods and services online, many years ago it wasn’t easy doing this, you can only reach out to a specific number of people in an area, but today when advertising with Instagram you can sit at the comfort of your home and reach out to millions, this is possible because of technology.
For you to master the art of selling marketing is the bedrock you need to understand marketing, most people see marketing as a course that teaches you marketing or how to market your goods and services, but marketing is much more than that, marketing teaches you the basics of business from start to finish it doesn’t matter whether that business is an online business or offline business.
Why do we have few people in most industries making tons of money from that industry while some are not making a dime from the same industry, what causes this? The answer is simple, the few percent that controls the money in that industry took out quality time to not only understand marketing but their products, audience, and competitors. When you prepare well before starting something, you will have a very high chance of succeeding.
The other large percentage of people who don’t seem to make ends meet in that same business are mostly those that started businesses out of enthusiasm, when you start a business out of excitement you may not be calm enough to know all there’s to know before venturing out which will, in turn, lead the downfall of your business. The digitization of the internet does not guarantee sales to you but your ability to adapt and learn while advertising with Instagram will guarantee you sales. Marketing teaches you a lot of things, I will be listing out 5 important things marketing teaches you before advertising with Instagram
Advertising With Instagram And Marketing
You cannot advertise effectively without a good knowledge of marketing, here are the 5 important things marketing teaches you
- Time management
- Business management
- Business Administration
- Leadership skills
- Business ideas
- Market research and understanding
- Customers’ research and buying decisions
When advertising with google one of the first things marketing will teach you is time management, this reason is that if you can manage your time you can easily manage your life. Time management is a prerequisite for everyone who wants to start a business, it’s the foremost thing that will determine how long you will concentrate on your business to make it work. Your ability to do what you need to do and when you need to do it even if you don’t feel like it is time management, when starting a business, the ability to manage time is what most business owners don’t have, most business owners don’t understand the concept of time management and this is evident in the way they handle the business.
Before starting a business, you have to decide and make up your mind you are not doing some when you feel like or when it suits you, you need the discipline to do what you need to do and when you need to do it, you cannot start a business successfully without discipline, self-discipline is the beginning of time mastery, in advertising with Instagram you need to be disciplined to focus and do the necessary research before you use the platform, without these research, it will be very difficult making sales on the platform.
One of the things that can be a pointer for people to know or for you to know if your business will stand the test of time is vision, vision is very important, it is a fuel that will keep you very focused till your dream becomes a reality. In advertising with Instagram you will learn business management as a part of marketing, for this course to benefit you, you need to have a clear vision of where you want to take your business, without vision it is impossible to build a business to the conglomerate level, one of the ways to keep going in times of troubles is to have a vivid picture of where you want to be, you have to have a destination before starting a business, when you have these in place you will benefit more after studying business management as a part of marketing. Click here to read more
Market Research And Understanding
When advertising with Instagram if you don’t understand your market you will find it very difficult to make sales. Marketing teaches you market research and understanding, you will be well educated on the importance of market research. Market research cuts across many industries, for you to start a business successfully be it online or offline you need to understand your market, understanding your market means knowing who your product is meant for, not everyone will be a good fit for your product or services, you need to be able to separate those that are good fits from those that are not, but how will you know if you don’t know how to conduct market research?
In advertising with google, there’s a lot you must know, how many people are in the same market with you selling the same product or services? How can you break through the customer barrier and make the sale? You can only do this by sitting down and devoting a major part of your time to quality research, quality market research is essential, you need to comb the internet, go to your competitors’ landing pages, you need to make sure you find every useful information that will be necessary before you launch out in business.
Market research and understanding is one part of marketing that many people ignore. Most people are not willing to go that extra mile to get the information they need to make the business work and the reason for this is because it is tedious and time-consuming. When you ignore the place of market research you will inevitably make these 8 business mistakes which can crumble your business and send you back home.
When advertising with Instagram you will find out that there are so many influencers on Instagram with different and large numbers of followers, if you don’t take out quality time to study marketing and customer research it will be very difficult for you to keep up with your competition. It is dangerous to start a business out of excitement or out of penury, when you start a business because you are so excited, you will jump into it, with very little or no research, if you start a business out of poverty, you will not have the funds to conduct quality research that will cut across industries and enable you to make the sale.
Customer Research And Buying Decisions
This is a very important aspect of business, when you neglect customer research you will find it difficult to make sales in business because you will not be able to communicate with your audience in the language they will understand. Customer research entails you go all out to identify and study your customers, the reason for this study is to be able to know how to draft your copies and make offers that will speak directly to them, when you don’t know your customers you won’t know their pain points and how to reach out to these pain point and help them.
Customer research will allow you to know where your customers congregate and who they follow the most on Instagram. When advertising on Instagram you will notice that there are people with over 2 to 10 million Instagram followers. Before you pay these people to market your goods or product you need to know the type of people that follow them.
For instance, if you are selling a weight loss program and you contact someone like John Cena to market it for you, chances are that you may not be able to make many sales when you employ the services of someone who is a celebrity in a weight loss program. If you don’t conduct customer research you will not know all this, this is why marketing is one of the first things you need to learn before starting a business.
Your customers undergo what we call customer’s buying decisions, these are the series of processes your customers undergo before they can finally decide to purchase your product. There are 5 stages of buyers’ decisions and as a business owner, you need to know all four stages to know how you can easily and quickly take your customers through these 5 stages to be able to make sales faster. The 5 stages are. Click here to read more about them
- Awareness stage
- Information stage
- Alternative evaluation stage
- Purchase decisions
- Post-purchase decisions
How Advertising With Instagram Works
After you must have done the necessary research, from your competitors which is very important, to your customers which is most important, to your product which will give you the ability to know who your product is meant for so that you can easily reach out to them. In advertising with Instagram, you need to reach out to people, influencers who have the target audience you need, those are the type of people you should reach out to. When you reach out to them you pay them to market your products for you, when they market it to their large audience, chances are that you will make lots of sales.
If you don’t want to market your product using the services of influencers, you can market your product using Facebook, but first, you need to know how to set up your Facebook ads campaign when you set up your Facebook ads campaign you need select Instagram as a marketing channel, Facebook and Instagram are linked together, then market your product, make sure you have a substantial amount for your Facebook ads budget, after getting these right the next thing to do is to sit back and prospect to your customers. The more sales you make, the more you increase your marketing budget and keep repeating the cycle. That way, you keep growing and scaling your business.
We have come to the end of this article on Advertising with Instagram, we have seen the important role marketing plays in business, and we have seen that without marketing and studying the components of marketing one cannot make sales enough to keep his business running. Finally, we discussed how advertising with Instagram works and how you can leverage Instagram to make sales. Feel free to comment your thoughts in the comment section and don’t forget to share with your friends.