What is advertising YouTube all about? What are the ways you can automate your product on YouTube to keep giving you money even while you sleep? What are buying decisions and how does each stage of buyers’ decisions affect the buying process? These are some of the things we will discuss in this article. If you are a newbie in business or digital marketing you will find this article very helpful, stay tuned as we explore the world of YouTube.
Digital Marketing And Advertising YouTube
If you are new to the business world, you may find this word strange, but I want to open your eyes to the world of opportunities that exist in business. Digital Marketing is one of the best things that has happened in the business world in this 21 century, with digital marketing and advertising on YouTube you don’t need to wait till you are a certain age to be able to make money online, in fact, you don’t need to wait till you come out from college or university before you can make money online, you can be schooling and earning a lot online. The world has gone digital but money doesn’t respect or come to anyone who wishes for it, but money comes to only those who know how to apply its principles to attract it, manage it, multiply it and keep it.
This explains to us that making money today is no longer a function of age, but a function of the application of knowledge. Knowledge is very powerful, if you devote your time to learning, you can make money easily in this online space.You may be asking why most people despite the ample opportunity that exists online find it difficult to make sales, despite spending lots of money advertising on YouTube yet it seems their business is stagnant, the answer is simple, the reason this is so is that most entrepreneurs have forgotten how important learning is to a business, they have forgotten the place of learning, if you don’t learn the process of something, no matter how long you stay in that thing, you will not be able to make sales in it.
Advertising YouTube will open your eyes to a whole lot, you will understand that the first and foremost requirement for you to make sales online is marketing, without marketing you cannot understand how the business world operates, marketing is not all about presenting your goods and services to the world to make sales, if it was that easy, everyone would have been a marketer. Marketing entails you first learning the process of research, you need to know who your target audience is, and you need to research your competitors, researching your competitors will give you the ability to know how to draft your offer and message to make sales, researching your customers, on the other hand, will allow you to understand them better and know how to reach out to them.
In every social media marketing platform, the tone you use in crafting a copy for your audience and customers will determine how much sales you make, since marketing is a game of numbers, it is he who has the largest audience who makes the most sales, this statement stands only if the audience is the right audience if you present a tasty good and sweet meal to a group of audience who just finished eating, it doesn’t matter how intriguing your offer is or how good your food taste you will not make many sales as compared to someone whose food isn’t as tasty as yours yet they presented it to a starving audience. Most times it’s not about how good the product is, it’s about how good the audience you present this product to is willing to buy it.
Advertising YouTube has more to do than presenting your goods and services on the platform for sales, YouTube is one of the easiest platforms to promote your goods and services, it doesn’t require you to come up with a long form of copies or make long offers to make sales, you can do this easily and I will show you how. Where the work is required most on YouTube is in research to understand your product and who it is meant for, when you research and understand your product you will easily make sales on YouTube. With advertising YouTube, you can easily automate your selling system to be able to make sales even while you sleep. The only way to retire rich and young isn’t all about creating a business and all that, one of the ways to retire rich and young is to automate a system to give you money even while you sleep, if you can achieve this you will be able to make as much money as possible.
How To Automate A Selling System
This is one of the most important aspects of this article. If you can automate a selling system successfully, then you can make as much money as you want. There are 3 important aspects to every automated selling system and they are
- The ad copy
- The landing page
- The after-sale service.
The Ad Copy
This is very important in automating a selling system especially when advertising YouTube. A copy is the first thing your customers see when they click on your ad copy, your ad copy has three components, and the way you arrange these 3 components will determine how many people will click on your ads and stick to it and finally take the actions you want them to. The reason most business owners don’t make sales is that they neglect this part and when you neglect this part, chances are that you will make mistakes that might crumble your business.
- Your headline: This is the first thing a customer will see when you run advertising YouTube ads, the function of a headline is not to make sales, this is where most business owners make mistakes, the function of a headline is to make the audience click on it, so it has to be intriguing, it had to be powerful enough to make your audience stop in their tracks and take action by clicking the sales copy. When you try to sell your product outrightly on your ad headline you will not make the sales, it’s just like proposing to a lady on your first date, she doesn’t know you, she doesn’t know your product, she doesn’t even know if you are a good fit for her. The purpose of a date in a relationship is to get to know each other better, this is the function of your ad headline, to get your audience to click on it which will take them to the next important aspect. Read more on headlines here
- The Body Of Your Copy: Advertising YouTube entails a lot of things, after your headline has intrigued your audience and captured their attention, lest I forget, you have just 8 seconds to capture your customers’ attention as a copywriter, the reason is that the internet is full of distractions, you need the come up with a headline that can make your audience jerk off their seat and click on your ad. After you have done this successfully, the next important thing that will determine if your audience will read through your ads and take action is your ad body. The first two sentences in your ad after the headline can determine if you will make the sales or kill it, your first two sentences have to be as intriguing as possible, it is advisable to write your ad copy in a conversational style, write as you speak, this will keep your audience at peace and make them feel you are talking to them directly. To make your ad body intriguing enough you need to research your customers’ weak points and where and what they want to achieve with your product, after researching this, the next important thing you need to do is to take one of these points which are very crucial to them and rephrase it as a question to your customers which when read by them will keep them glued, make sure your article is Intriguing enough and interesting to read, make sure it is entertaining, this way you keep them glued to your article till they read it to the end and take the necessary actions.
- The call to action: When advertising YouTube, if you have taken your time to do some necessary research, you will find out that most business owners make these mistakes, they assume that their customers know what to do, and most of them don’t add a call to action button. When you are not straight to the point in your sales copy your customers will leave the site without completing the process because nobody likes stress. So keep it simple and straight to the point.
The landing page
For you to automate a selling system when advertising YouTube you must have a landing page, the purpose of a landing page is to educate your prospects or customers, to give them value. As a business owner, you must know that people buy most times not because of how good the product is or the promises that the business owner has made, most times people buy because they know, like, and trust the brand.
Before starting a business, you must know that people have the brand they’re loyal to, for you to make them leave that brand and buy from you, you need to build KLT which stands for, Know Like and Trust, it is only when this is properly established in business will you make sales easily. And to build KLT, you need to give value to your customers and lots of it. You need to answer most of the burning questions they have in mind and answer them as naturally as possible.
Your buyers are more skeptical today than they have been in the last 20 years, the reason is that most business owners have promised what they could not provide, they have bought goods and products that aren’t worth it. One of the questions you need to ask yourself is why will they buy from me? And the only reason they will buy from you easily is if you give value without asking for money in return at first.
Marketing and business should be seen from the angle of long time relationship process, you need to take your customers who are strangers through a journey that will make them trust you, and to do this you need to answer some of the burning questions they have in mind, you need to come to them as a friend who is willing to answer them not necessarily about the money. Customers love being in charge, you need to make them feel in charge of the buying process, suggest to them with reasons, facts, and screenshots than just telling them, give them a sufficient reason to buy from you, the more reason you give them to trust you, the more you break through the barrier and make sales.
This is a very important aspect of advertising YouTube, you need to offer your customers an after-sale service, the reason for this is to build goodwill in the marketplace. The marketplace is as competitive as ever, no matter how far and how digitized marketing is, no form of marketing can beat the word-of-mouth type of marketing, for you to get people talking about your product you need to offer after service and treat them very important.
People buy for so many reasons and one of the reasons people buy is because someone they trust told them to. People trust who they know and love, for you to make people talk about your product, you need to give them a reason to, and one of the ways to give them a reason to talk about your product is to offer a very good and superb after-sale service, give them a gift and offer to help them, respond fast to their pleas and offer to help them as fast as possible. That way you will make more money advertising YouTube.
We have come to the end of this article on Advertising YouTube, we have seen that the YouTube Platform is one of the fastest growing platforms in the world, there are millions of YouTube channels. We have discussed extensively the importance of marketing to Advertising, and finally, we discussed the three parts of a powerful copy. I believe this article has been of help to you, feel free to comment your thoughts in the comment section, and don’t forget to share with your friends.