How to create a business Facebook page

Do you want to know how to create a business Facebook page to promote your goods and services? Are you new to the internet and you want to learn how digital marketing and Facebook advertising works? If yes then this article is for you. We will start by explaining what digital marketing is, we will go on to list some of the best platforms for social media marketing, and finally, we will end by discussing in-depth Facebook and how to create a business Facebook page. Stay tuned, let’s ride.

What Is Social Media Marketing

You must have heard of the term social media marketing, you may be wondering what it’s all about especially if you are new to the digital world. If you are a business owner or an entrepreneur you should pay close attention to this section of this article.The business has taken a new turn since the start of the 21 century, there have been so many modifications in business and changes, and many people are now doing business online instead of the usual offline business, the reason for this is because the online business model gives more profit and enables you to connect with more customers at a low cost.

The goal of every business is to make sales before you start a business, you should make sure that the business you want to start can easily be applied and scaled online, what I mean by this is you should make sure you can utilize social media marketing for the success of your business. If you start a business without having a deep understanding of what the digital world is all about, you will find it hard to scale your business or make enough sales to keep the business running. The reason most people doing businesses online find it hard to make money is that they skip the learning process. There are so many digital marketing online courses for you to learn before launching out on your own.

If you launch out and start your own business without learning through the process the necessary things that are required for you to scale a business you will find it very difficult to scale through. In businesses there are principles you must obey if you must be a success in that business and one of those principles is learning, devote your time daily to learning, when you learn and know what millionaires know you will start earning like a millionaire, so before you start a business don’t skip the learning process, if you do you will inevitably make mistakes in your business irrespective of how much you try to avoid the mistakes Social Media Marketing is simply the act of leveraging social media to make sales, there are so many social media platforms you can leverage you make sales and scale your product, but these platforms are a little different from each other, as a business owner or someone who is just starting up, it is advisable you focus on one social media platform first when the sales start pouring in you can leverage on other platforms. There are three things every social media platform requires before you can leverage fully on it to make sales. They are

  • Good copy
  • Powerful headline
  • In-depth research before starting
  • Marketing budget

A Good copy

This is very important even when learning how to create a business Facebook page, remember in social media marketing, you market your goods or services to a large audience and marketing is a game of numbers, the higher the number of people you reach out to the higher the chances of you making sales, in addition to the number of people you reach out to, there’s something bigger you must know.

What do you think will make a customer buy your goods or services? What do you think will make him leave the brand he or she has been using for years and buy from you? The reason most business owners don’t make sales even after learning how to create a business Facebook page to promote their goods or services is that they don’t ask these types of questions.

When you ask these types of questions it will open your mind to a lot of things, you start thinking differently and the one thing that can make your audience buy from you leaving their customers or favorite place of services for yours is a good copy. A good copy offers or makes outrageous promises to your customers about a good or a product, when making such promises make sure it is what your product can deliver to avoid getting arrested.

Make promises that are mouth marketing, offer something that no sane person can refuse, when you draft a copy like this you are halfway to making sales. We will discuss more on this when we reach how to create a business Facebook page.

A Powerful Headline

What is the one thing that will make your customer click your ads? What will make them buy from you aside from your copy? When you put up your ads among thousands of other ads out there, what will make yours stand out and attract buyers? The answer is the headline, your headline is what will make your ad stand out and attract many customers. How intriguing your ads are will determine how much sales you will make, the more people your ad can attract the more sales you will make. Remember that in this article on how to create a business Facebook page you will be learning a lot of things and you should note too that marketing is a game of numbers, keep that at the back of your mind.

In-depth Research Before Starting

Before you start a business or any venture, you need to do your research and in-depth research that will help you to know which social media platform to choose as your marketing platform. Each social media platform is unique in its way, what you promote using Facebook may not give you the same result If you use Instagram, how do you know the one that will fit your business? You can only know this by doing your research, and understanding what your product stands for and who it is made for, when you understand this you will know where your desired customers gather and the best platform you can utilize to reach out to them.

Learning how to create a business Facebook page entails you learning about this too. The depth of your understanding of your customer will determine how much you will know them and how much they will buy from you. The research will make you know how best to talk to your customers, and how best to relate with them. Take this part seriously, the survival of your business depends on it.

Marketing Budget

In learning how to create a business Facebook page you will have to learn more about marketing budget, the reason most business owners are not making sales is that most of them don’t have a marketing budget. It is very difficult to see a successful person in the line of online business who doesn’t have a marketing budget. A marketing budget will have you keep track of how much your business is pulling in monthly sales. If you are promoting your product using a site like Facebook and let’s say you put in 100 dollars on ads this month and pull in 1000 dollars in sales, it is not right to keep your budget 100 dollars a month, as the money hero coming in, you need to keep increasing your marketing budget, that way your business keeps growing. Learning how to create a business Facebook page for the promotion of your product is one of the best things you will do for your business. Let’s get into the main thing proper, sit tight

How To Create A Business Facebook Page

What you need when you want to create a Page, a personal Facebook profile. To create a Page, you need a profile. Information from your personal Facebook profile won’t appear on your Facebook Page unless you share it there. Your profile and Page are considered separate on Facebook.

  • Category: Select a category for your Page. The category you choose will provide unique features for your business.
  • Information about your business: To get the most out of your Page, add details about your company or organization, like address, areas serviced, email, phone number, website, hours, story, images, and more. Have this information ready to go when you create your Page.
  • Goals you’d like to achieve: When you create a Page, have a clear set of goals for what you want to achieve. Make sure you’re taking advantage of your Page’s unique features.
  • Insights: Page Insights can help you understand your audience better and the content they interact with most. Pay close attention to insights, such as Page likes, views, reach, and information about demographics. Learn more about how to leverage insights.
  • Stay active: Typically, Facebook Pages perform best when you interact with your Page fans, most often, include contact details and other information, and use Page Insights.

What to set up

  • Note: In response to COVID-19, businesses can announce temporary service changes on their Facebook Page and in searches on Facebook. Learn more.
  • Visuals: Start by giving your Page a profile picture and a cover photo to represent your business.
  • Description: Add a short description to your Page so that visitors know what kind of services your business offers. Keep your description brief (1–2 sentences).
  • Contact Info: Add a phone number, website, and email address. People who visit your Page can access this information to get in touch with you.
  • Location Hours: If your business or organization has a physical location, add an address and business hours so that people know where and when to visit you.
  • More categories: You can select up to 2 more relevant categories to help potential customers discover your Page.
  • About and Story: Let people know what your business is all about. In the About section, you can add a story to your Page. Stories can include things like when you founded your business, what you specialize in, your mission, and much more.

How To Create A Business Facebook Page Using Desktop

  • Open your Facebook profile.
  • At the top of the homepage, click the Pages icon and click Create New Page.
  • Name your Page.
  • Add a category to describe your Page.
  • Enter business information, such as address and contact information.
  • Select Create Page.
  • You can add a profile photo to your Page. If you add a photo, select Add profile picture. To complete this step later, select Skip.
  • You can add a cover photo to your Page. If you add a photo, select Add cover photo. To complete this step later, select Skip.
  • When you have completed the steps, select Save to go to your new Page.

How To Create A Business Facebook Page Using Mobile

  • Open your Feed.
  • Tap the Pages icon.
  • If this tab isn’t available, you can tap the menu icon and select Pages.
  • Tap + Create.
  • Tap Get Started.
  • Add a name and up to three categories to describe your Page and tap Next.
  • You can add an address to your Page to make it easier for people to find your business or tap I don’t want to add an address. Tap Next. To complete this step later, tap Skip.
  • You can add a profile and cover photo to your Page. Tap Done.


We have come to the end of this article. We have seen that to be able to start and scale a business using social media platforms you need to create a business Facebook page, creating a business Facebook page will serve as your platform to market your product to the world through your Facebook ads campaign. The importance of social media and digital marketing can’t be over-emphasized if you want to be able to scale a business and make more sales, you have to be able to utilize the power of the internet to do this, and to utilize it well you have to first learn how this is done by going through this article the second time. Feel free to comment your thoughts and don’t forget to share with your friends.