How to Write a Business Proposal in 10 Easy Steps

Many people found how to write business proposal hard, this article has got you guided.

If you’re hoping to win business from someone, you’ll need to submit a business proposal. While this document doesn’t need to be highly complicated, the individual who reads it will want to know what your company can do for them and how you plan on doing it. Follow these ten easy steps on How to Write a Business Proposal

Begin With A Title Page.

The title page should include the name of your company, your name and title, the name of the person you submit the proposal to, and the date. This may seem like a lot of information, but it is essential to include it so that your reader knows who they are reading the proposal from and can follow along easily. Next on the agenda is writing an executive summary.

You want to ensure this summary gives an overview of what you want or need from your reader and details about what will be included in the rest of the proposal. It’s best to keep this short and sweet- no more than two pages at most. To do this, use bullet points instead of sentences and leave out unnecessary information. Bullet points also save space and make the content easier to read. 

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Create A Table Of Contents.

A table of contents will help you organize your thoughts and track what you need to include in your proposal. Plus, it will make it easier for the person reading your bid to find the necessary information. Here’s what you should have in your table of contents: Introduction (who is this business proposal for?); 

What do we offer?; How can we solve their problem?; Specifics on how our product or service meets their needs; How long will this process take? Is there any risk involved? Can you see any downsides to working with us?; How does this process work if we are chosen as the company that best meets their needs? ;  What is the timeline of this project?

What should I do next? You’re ready to present your proposal! All you have left to do is share your suggestions with potential clients, interview them about their wants and needs, and then select one who seems like a good fit. It may seem daunting at first, but once you get started, you’ll be amazed at how easy it is!

Explain Your “Why” With An Executive Summary.

An excellent executive summary is clear, concise, and inspires confidence in your company. After reading your executive summary, potential investors should feel like they have a good understanding of your business and what it does. Here are some tips for writing a practical executive summary: 

  • Keep it short and sweet- An executive summary should be no more than two pages long. 
  • Start with a bang- Grab the reader’s attention from the beginning with opening factual statements.
  •   Explain you are why succinctly- What is the value you provide? Why will customers choose you over your competitors? Be specific about how you solve problems for people or businesses.
  • . Highlight what makes you different- What makes you unique? How do your products or services stand out from those offered by others? Differentiate yourself by explaining what sets you apart. 
  • Show who your target audience is- Your product or service might appeal to specific groups of people better than others. If you know who your customer base is, make sure that this information appears prominently in the executive summary so that potential investors can see whether or not this is something they want to invest in themselves.

State the problem or need.

Before writing a business proposal, you must understand your potential client’s problem or need. This can be done through market research, talking to people in your target market, or even reaching out to the client directly.

 Once you understand the problem well, you can move on to the next step.

  •  Gather information about the company and its needs.: The company’s objectives, industry challenges, and strategic priorities are essential to writing a successful business proposal.
  •  Present them with options: After gathering information about their needs and challenges, present them with solutions to these problems through offers to purchase products or services.
  •   Quote the price for each offer 
  • Explain why this offer is the best option for them 
  •  Offer incentives if they choose your offer over another. 
  •  In conclusion, summarize what they will receive if they agree to work with you. 
  •  Proofread and submit it

Propose a solution.

The best way to start writing a business proposal is to understand the client’s needs. By understanding the client’s needs, you can propose a solution to address those needs. To write an effective proposal, you’ll need to provide background information on the problem and your proposed solution. Be sure to include cost estimates and a timeline for implementation. You should also anticipate any possible challenges that may arise during the project. Your written proposal should conclude with a call-to-action: telling the potential client what they should do next. 

 One option is to have them sign off on the document so that it becomes legally binding, but this is not necessary if both parties agree that the agreement would be informal. After reviewing your proposal, they might want to meet with you face-to-face or talk over the phone before agreeing to anything. 

That said, if it seems like their response would be favourable (or even indifferent), you might ask for an okay or sign here just in case. If all goes well, congratulations!

Share your qualifications.

When you’re writing a business proposal, it’s essential to highlight your qualifications. This will show your potential client that you’re the best person for the job. Here are five ways to do it

  •   Point out how long you’ve been in business and what types of companies you have experience with. 
  • List the awards or achievements that demonstrate your expertise. 
  • Include testimonials from past clients about your work. 
  • Talk about any training courses you’ve completed to improve your skills. 
  • Make sure to mention any relevant certifications or licenses that speak to your expertise in this field. For example, if you’re applying for a position as an attorney, be sure to include your bar membership. 
  •  Provide references so they can contact someone who has worked with you before and can confirm your qualifications. Again, make sure these people can vouch for you and have firsthand knowledge of your abilities. 
  •  Offer additional resources such as articles or books related to the topic. These provide additional information that may help convince them to hire you over another candidate with fewer qualifications than yourself. You want to go into detail about the level of service you’ll offer, but don’t get too detailed on your proposals. Keep them short and sweet.
  •   a page or two should be enough. Tell them when you can start, your hourly rate, and which hours of the day/week you’re available. Use bullet points to break up different sections. End with a paragraph explaining why they should choose you over other candidates. 

 Provide proof that you have the necessary credentials, certificates, or licences for the position. Lastly, tell them what makes you stand out from other applicants and why they should hire you. It’s always a good idea to include a final call-to-action sentence asking if they would like to interview you further about your qualifications.

Include pricing options.

  •  Do your research. Know your audience and what they need from you.
  •  Keep it simple. No one wants to read a vast, complicated proposal.
  •  Be clear and concise. Get to the point quickly, and don’t use unnecessary fluff.
  •  Make it visually appealing. Use charts, graphs, and images to break up the text and make it easier to scan.
  •  Include pricing options. Knowing the potential client’s budget will help tailor your proposal. You can offer multiple price points so that someone with less money can still work with you if they want to invest their funds in other areas of their business or just starting. 
  •  Explain how long it will take for each phase of the project: What do I need from them? What do I do? How long does this take?
  •   Address any concerns upfront: What if there is a delay on my end? How often will we talk? Will I have access to all files at all times during the process? If they answer yes, then explain how often you’ll check in and when they’ll be able to have access to files.
  •   Don’t forget about contingencies! What happens if there is an issue with a vital part of your proposal or service, such as internet connectivity or electricity? 
  • Give specific timeframes. When can they expect to see initial results? What milestones should they keep an eye out for along the way? 
  • Finish strong! Provide contact information and a link to download the proposal. Tell them how to submit payment. Let them know when the project will start and how much it costs.

Summarize with a conclusion.

A business proposal is essential to any new business venture. By following these ten easy steps, you can be sure that your submission will be well-received and help you get the funding you need to get your business off the ground. Start with an introduction of yourself and your company.

 Explain what the company does and why they need to invest in it. Discuss the structure of your organization. Explain what role you are requesting investment for or what resources are required. Provide specific details about how much money you seek and information on repayment terms if necessary. Finally, conclude by discussing what success would look like and include some benefits for investors such as tax breaks or other incentives. 

Make sure to highlight any previous experience that has led up to this moment and show them how passionate you are about this project. Make it clear who should sign off on the deal so there won’t be any confusion later.

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 Make sure your proposal is compliant. 

When creating a business proposal, you need to ensure that it complies with any rules and regulations relevant to your industry. Depending on your submission, this could include safety standards, environmental regulations, or even licensing requirements. 

You’ll also want to verify that your proposed project complies with zoning restrictions or guidelines. Once you’ve done the research, create an outline of the points addressed in the proposal.  Determine which information is most important for the reader and place it at the beginning of each paragraph so they can quickly skim through it if necessary. Outline all critical aspects of your proposal, including What you’re proposing (be as specific as possible)


Writing a business proposal makes your business stands out against all odds of uncertainty which can make it crash within a short period of time.

A business proposal makes you understand the competition out there, helped you understand the finances, and also whether the business is worth venturing into

These are the basic steps on how to write a business proposal, firstly deals on how to begin with a title page which is essential to include it so that reader will know who they are reading the proposal from and can follow along easily. secondly, is on how to create a table contents which will make it easier for the person reading your bid to find the necessary information.