Marketing Software Programs Your Business Needs to Succeed

Modern businesses need to market themselves, with good marketing software in order to survive, and there are many different ways to go about it. 

From writing your own articles and publishing them on your website or other platforms, to using social media platforms like Facebook and Twitter, you’ll need some marketing software programs in order to reach all of your target audiences effectively, including both customers and influencers

Here are five marketing software programs that every business needs in its arsenal if it wants to see success and positive growth in the future.


Manage your digital marketing. Marketo is a comprehensive and easy-to-use marketing automation platform, providing everything you need to successfully market your products and services. Whether you are new or experienced in digital marketing, they offer an all-inclusive package that’s more affordable than most of its competitors. 

This company allows you to customize everything from landing pages, shopping carts, coupons and more. The marketing software program helps businesses track all of their lead generation and digital campaigns, while also providing a way for companies to keep tabs on their competitors’ campaigns. 

Marketo’s program also integrates with social media platforms like Facebook and Twitter, as well as other programs that most modern-day businesses use on a daily basis like CRM and email marketing.


Creating and distributing content is a full-time job, and while it’s important that you stay up-to-date on SEO, marketing tactics, and social media platforms, it’s not always possible for one person to keep all of that knowledge in their head. That’s where Vocus comes in

It provides easy access to news feeds from major industry leaders—as well as targeted feeds for your clients, local communities, and competitors—all accessible with a few quick clicks 

You can also use the program to analyze trends in various industries, assess what types of content are generating the most engagement on social media, and manage employees who contribute articles or blog posts for your business. 

It’s also a fantastic way to understand how other companies are using different marketing channels—content creation, SEO optimization, advertising budgets, etc.—and get an idea of what they’re doing right so you can implement some of those same strategies at your company. 

The best part?


Every business that wants to succeed online needs a strategy, and HubSpot is a free website platform that does all of that 

Their system includes applications for inbound marketing, blogging, social media management, web analytics and customer relations management. 

The tools make it easy for business owners to create their own content on their own schedule and measure their results with in-depth reports. 

Marketers can build blogs or newsletters from scratch or use customizable templates as a launching point for creating compelling content. 

They can also add modules like search engine optimization (SEO) or Google Analytics integration to the site. As a hub for the company’s digital presence, the site also integrates email campaigns, offers SEO tips and provides tracking so you know what’s working.

Lead Management

If you’re working with several agencies, it can be a pain to keep track of all their accounts, contacts and activities. That’s where lead management software comes in. 

A strong lead-management program allows you to easily centralize your efforts so everyone’s on the same page—and so no one accidentally loses touch with a critical contact at an agency or client. Good programs will also let you automate follow-up tasks based on time and other triggers. 

They might also include email marketing tools for sending out emails without having to worry about what kinds of templates you have available. 

And for companies that offer products and services, a robust CRM (customer relationship management) system is essential for keeping track of every customer’s purchase history and needs. Finally, the best marketing software programs allow users to view content across different channels—like social media posts, blog articles and website analytics. 

So they don’t have to switch between five different screens just to see how their content is performing across different platforms.

Social Media Scheduling

Keeping a consistent presence on social media is extremely important for businesses, so you need an effective way to schedule posts at specific times. If you can’t afford a dedicated social media manager, consider investing in a good scheduling program—Hootsuite or Buffer are both great choices. 

This will allow you and your employees to share content consistently over time. It will also free up your valuable time so that you can focus on other areas of the business.

 If budget permits, it may be worth considering hiring a dedicated social media person to manage your company’s account. However, this might not be necessary if you have the right software programs to do the job for you! Hootsuite and Buffer are two examples of these types of tools. 

You can find more information about them by clicking here 1) Social Media Scheduling 2) Pay Per Click (PPC) Management 3) Landing Page Creator and Optimizer 4) Website Analytics Tools

Email Marketing

No matter what size your business is, email marketing can be an important part of your marketing strategy. It’s an easy way to stay in touch with your customers and connect with them on a personal level. A good rule of thumb is to send out emails twice a month, at least. 

With that in mind, it might seem impossible for someone running a small business to find enough time for email marketing, but MailChimp makes it simple. Their platform provides templates and tools to make the process easier.

Acemailer offers some advanced features such as scheduling campaigns, automating follow-ups, and sending personalized messages based on recipient behavior. 

No matter how large or small your company is, you should consider investing in marketing software like these two. They will help you keep up with the competition by making it easier for you to reach more people every day! 

You may not have time to do this yourself, which is why having software do it for you can be a blessing. Even if you have a smaller business, being able to spend just five minutes on social media sites each day can make all the difference.

Think about how much better your bottom line would look if instead of spending countless hours trying to figure out which social media site gets you the most exposure or developing ads from scratch each week, you had one program taking care of all that for you.

Website & Landing Page Builder

Whether you’re starting a business or keeping your current one alive, you need a web presence. With website builders like Wix, Squarespace and WordPress all offering free trials, there’s no excuse not to get started. However, these services don’t offer in-depth marketing functionality out of their basic level plans; for that you’ll want a full-fledged marketing software solution. 

The most popular options are HubSpot, Marketo and Eloqua, but it pays to shop around before signing up for the long haul. A good place to start is with the Google Adwords Keyword Tool – here you can find trending keywords with high search volume. 

You can also use Social Mention or Twilert to monitor social media mentions and trends so that you can be prepared when it comes time to launch a new product or update your company’s profile on LinkedIn.

Customer Relationship Management

Customer relationship management (CRM) software helps your business manage its contacts with current and prospective customers. 

This valuable tool can help you sort through, track, and organize information about your contacts—such as their names, email addresses, phone numbers, etc.—as well as any notes or details about your interaction with them.

CRM software can be customized to suit all types of businesses. For example, if you run a sales organization that needs a better way to track cold leads vs. hot leads vs. Customer relationship management (CRM) software handles all customer interactions, providing an overview of your customer base.

CRM software is a must-have tool for small businesses, as it allows you to manage sales and marketing activities, track prospects and maintain customer relationships.


This tool helps you track which emails are most effective and which ones need a little tweaking. It also lets you know when someone opens an email and links in your message, making it easier for you to follow up with them.

Yesware is simple and easy to use, so sign up today! Need help? The customer service at Yesware can’t be beat! They offer many ways of communication: live chat, email, or phone call. 

So if you have any questions about their software, don’t hesitate to ask. All-in-One Social Media Calendar: Looking for a social media scheduling platform that has the capability to share content across multiple platforms? Look no further than All-in-One Social Media Calendar! It allows you to upload content directly from Facebook, Twitter, LinkedIn, Pinterest, Instagram etc., all on one interface without having to log into each social media site individually. Now that makes managing content much more efficient!


Get your content read and acted upon. Over 5,000 top-tier publishers use Sailthru to improve conversions on their websites. Online marketers depend on Sailthru’s best-in-class marketing platform to drive more transactions, leads, and sales.

It combines email, social media, SEO/SEM, display advertising, lead management and analytics in one complete system that delivers the insights needed to succeed. It also provides sophisticated automation for post-purchase nurturing with customer data so you can know what customers want before they do.

Read Also: Online business you can make money from


Every business needs customer segmentation, and Optimove offers it. It’s powerful, giving you a wide range of tools that help you identify your customers, target them for specific marketing programs, and monitor their behavior as well as their overall performance on your website. 

It does all that in one place so you don’t have to spend time switching from one program to another when it comes time to run new campaigns or optimize your existing ones. 

And not only is the software easy to use, but they offer phone support 24/7 and provide demos to get started. 

They also offer a 30-day free trial if you want to give it a test drive before committing. If you’re looking for an affordable way to build targeted email lists and send out personalized emails with detailed analytics about each campaign, Klaviyo might be just what you need. 

You can start off with a 14-day free trial period and then upgrade based on your needs. You’ll receive personalized recommendations about who should receive which email campaign and what kinds of content are most likely to resonate with each group.


If you have an in-house team, LocalVox can help you optimize your social media strategy by finding and posting top local stories, relevant content and compelling conversations. 

This community-powered platform allows users to comment on content posted on their Facebook page or website, which is great for businesses that want to interact with customers directly. The tool also allows users to create video memes with photos they already have or take new ones directly from their phones or computers.


This one-stop marketing platform is ideal for small businesses. You can use it to run social media, create and manage email campaigns, analyze online advertising effectiveness, create infographics and landing pages, measure website traffic, track your analytics and more. 

It’s a great way to gain insights into what’s working (and what isn’t) across your digital presence. Plus you can get started for as little as $17 per month. Other features include the ability to generate reports, segment leads by customer behavior, target customer groups with personalized messages, and share content with followers. 

The latter feature means you can build up a strong following on social media without having to spend hours each day managing your channels. 

Another useful feature is that ThriveHive lets you schedule posts in advance. And if that wasn’t enough, they offer unlimited revisions so you don’t have to worry about making a mistake when posting an update or message that goes viral and reaches thousands of people at once.