How To Drive Persistent Growth For Your Company

Every company wants to be successful, but some of them just can’t seem to make it work no matter how hard they try. As the owner of your own business, it’s important to recognize that there are some things you can do that will have an immediate impact on the growth of your company, and others that won’t make a difference until later. Here are five ways to drive persistent growth for your company that you should consider today.


We all know how hard it is to grow a company. Businesses come and go every day and it’s not easy to stay competitive, even in such a competitive world. When you’re trying so hard just to keep your head above water and stay afloat, sometimes you may forget about doing other productive things that can help your business grow sustainably in a long-term way. 

Build Upon Success

Don’t forget to celebrate your growth as it occurs, too. Even if you think no one notices or cares, a personal celebration of success will give you motivation and inspiration as you continue moving forward. An added bonus: positive reinforcement will inspire your staff and increase their own drive for future success. As Fred Smith once said, Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has. 

Acknowledge what’s working: Many companies do this implicitly by distributing praise internally, but it never hurts to be explicit with the acknowledgement of team members who’ve contributed significantly to a project’s success. It may seem like stating the obvious but employees want recognition for their work and contributions. 

And when everyone knows how important they are, they’ll work harder in the future because they know that every contribution matters. Create tangible opportunities for them to feel valued. 

Offer them rewards such as cash bonuses, personalized thank-you notes from the CEO, a week off from work, etc. Celebrate milestones together: Another way to show appreciation is to have company-wide celebrations at major milestones such as 10 years of business. 

They needn’t be elaborate affairs–sometimes pizza and cake suffice–but they’re an opportunity for employees to come together and celebrate what’s been accomplished so far while looking ahead to all that could happen in the future.

Adjust Strategy As Needed

It’s important that as your business evolves, you continue to adjust and adapt strategy accordingly. If it makes sense, implement a new marketing technique or tool into your company. 

Or if something isn’t working, get rid of it. As long as you keep an open mind and are always paying attention to how well things are working—and taking feedback from customers along with you—you should be able to stay on track toward growth. 

You also need to create goals for yourself. 

What do you want your company to look like in the next five years? Maybe you’d like to increase revenue by 50%. Whatever it is, make sure you write down your goal so that you can refer back to it later and know whether or not what you are doing is working.

Create a Sales Funnel

If you’re planning on selling your product or service, it will be much easier to generate a steady stream of leads and make sales if you have a sales funnel in place. 

A sales funnel is simply a process that takes interested prospects through stages—qualification, introduction, qualification—so that they end up becoming paying customers. 

The idea behind a well-designed sales funnel is to keep people interested at each stage so that they continue moving forward until they become customers. Ideally, you want to provide the customer with enough information so that they can make an informed decision about whether or not they should purchase the product/service. 

You also want to encourage the customer by providing incentives along the way, like discounts and free samples.

Read Also: How To Make Your Email Marketing Successful

Take Advantage Of Facebook Marketing

According to a study by Facebook, the social media site drives 12% of visits to online retailers and contributes to 15% of their sales. 

As such, it’s clear that companies should not ignore the platform when looking for growth opportunities. Marketers can take advantage of the Facebook marketing tools, including Promoted Posts and video ads, which are both cost-effective. 

But if you want to invest in your business further, running an ad campaign will increase visibility and drive traffic.

Stay Diligent

If you’re interested in persistent growth, then staying diligent about your work is a must. Remember that great content and engaging ads won’t create sustainable traffic if your business isn’t already being optimized for long-term success. 

In other words, it takes a lot of time and money to make sustainable sales with Facebook ads or any other social network; you have to stay on top of your efforts if you want them to pay off down the road. 

What does this mean? It means that in order to keep driving persistent growth, you need to consistently put out new and engaging content (while still retaining some old favourites) so that people will continue to be attracted to your page. You also need to promote it through paid ads so people see it outside of their Facebook feed when they scroll past.

Create Long-Term Value

While short-term growth can be important for many businesses, creating long-term value for your company is often a more sustainable way to ensure your business will still be around a decade from now. This requires thinking about how you’ll continue to drive growth over time. 

Will you find new ways to sell your products? Or perhaps you’ll look at acquiring another company down the line? Creating long-term value should be on the minds of every CEO and founder. 

In order to do this, you must not only think about tomorrow but also plan ahead and take steps that might not produce immediate results but will pay off in the future. 

You don’t want to just focus on one type of activity or even just one area of your business as that may lead to oversaturation. Instead, create a portfolio approach where you’re exploring different opportunities and testing out different areas in order to see what works best.

Focus On What Works

Identify what’s working and why it’s working and make more of it. Don’t be afraid to try new things, but remember that sometimes things work because they were done a certain way by accident. 

And sometimes things are popular just because they were really well-marketed—not because they were necessarily any good! 

So when you hit on something great, focus on doing more of that thing. Invest in the things that seem to be working, but be careful not to get too attached to one idea. 

Be willing to experiment with new ideas if necessary (you never know!), but don’t let yourself get discouraged if they don’t go as planned at first. Many companies change their marketing strategy and product lineups over time to stay relevant, so pay attention to what your customers are responding to and do more of that. If you’re feeling like you need an extra boost, consider hiring an outside marketing agency for some fresh perspective on how best to position your company for success. 

You’ll have a chance to reevaluate where you’re spending your time based on what’s actually going to drive growth for your company, rather than wasting resources on guesses or projects with no potential payoff.

Create a Winning Culture

Sustainable growth is one of the most critical keys to a successful business. To cultivate growth, you must create a winning culture where your employees want to stay and clients want to return. 

This means they must feel valued, respected and appreciated by their company, as well as motivated and encouraged by it. Moreover, your business must be known for its customer service; providing an experience that makes people want more of what you’re offering. 

The wow factor is important here: if you want customers to keep coming back for more, make sure they always have something new to look forward to. 

Whether this means rotating menu items or trying out new marketing strategies, you’ll need to find ways to engage with them so that they’ll keep coming back even when they’re not actively looking for your product or service.

Be Innovative

Great businesses aren’t born great. They make themselves great. In other words, growing a company isn’t an overnight thing—it’s a process that requires innovation and intelligent strategy. 

Looking for ideas? Follow these tips: – Get creative in your marketing strategies – Adapt new technologies as they emerge – Invest in R&D when it makes sense. As they say, no business succeeds without innovation. 

  • Get Creative in Your Marketing Strategies 
  • Adapt New Technologies as They Emerge 
  • Invest in R&D When It Makes Sense 
  • No Business Succeeds Without Innovation

Increase Awareness

Raising awareness is a great way to get more traffic and potentially new customers. A successful campaign can send lots of people your way. 

This isn’t an overnight process, though—it takes time for your message to spread across all channels. Be prepared for it takes time, but set up a campaign that will pay off in long-term value. Here are some ideas for how you might be able to increase your company’s awareness: 

  • Put links on websites with high rankings 
  • Place banners on highly trafficked sites 
  • Create content that is informative or thought-provoking 4) Invest in other businesses that share the same customer base as you do.

Make Data-Driven Decisions

Everything is data-driven today. Many growth experts recommend that you collect your own data to drive the decisions you make at your company; it’s a relatively easy way to identify what’s working and what isn’t, helping your business grow smarter and faster. 

Data is especially critical when making decisions related to a new product launch or marketing campaign: you want as much hard evidence as possible in order to evaluate the success of your experiment.

Evolve with Technology

Technology can move fast, and it’s easy for your business to fall behind. Create a plan for updating and evolving with technology, so that you are always able to connect with customers where they are. 

If you don’t have experience in areas like website design, tech support or mobile apps – hire someone who does! 

Don’t let yourself get stuck in 2008 just because you lack technical knowledge. Always be looking for new ways to evolve as an entrepreneur. 

Whether you’re hiring new staff or implementing a company-wide rebranding project, these changes should be made when the time is right – not as soon as possible.

Lead by Example

If you want your employees to invest in your company’s culture, you have to do it yourself. If you treat fellow workers and customers with respect, it will trickle down throughout your company’s structure. 

Plus, if an employee witnesses his or her manager extending kindness, he or she is more likely to follow suit. If you are a top-level executive, make sure that the things that bother you most about the people below you don’t make their way into your office. It will be reflected in how they behave towards others.


With so many options for traditional and digital marketing out there, it can be difficult to know what avenues will best help you reach your target audience. But before you try any one specific option, it’s important to ask yourself what you’re hoping to achieve through it—and then base your decision on that.