SOCIAL MEDIA AS A MARKETING STRATEGY: 5 POWERFUL THINGS YOU MUST KNOW

Social media marketing is a very popular term among internet marketers, if you are new in this digital world you must take this article very seriously, what you are about to read now will skyrocket your sales and pull in revenue for you. In this article, we will look into everything you need to know about social media as a marketing strategy. From its definition to its importance to how you can utilize different social media platforms to make sales. Sit tight and let’s ride.

What Is Social Media Marketing

When you look around you will find out that the world has gone digital, practically almost every business right now is finding its way into the online space, it has never been this easy to make money as it is now. Social media as a marketing strategy is a powerful tool to make lots of money online and pull in revenues. The goal of every business is to make sales, sales are the bloodline of every business. The best way to make lots of sales is to join the trend, the best platform to make money and the best platform as of today is the secret of using social media as a marketing strategy.

Before starting a business, there are necessary things you need to know and one of those things is how to use social media to your advantage to scale your business and make more sales. The Internet has made it very easy to reach out to as many people as you want to with a single click on the phone. This can be done effectively when you know how to use social media as a marketing strategy. Using social media as a marketing strategy includes a lot of things. You need to understand simple and common precepts that will enable you to navigate well on the social media platform you have chosen.

Many people are into business but very few of them are growing their businesses, most people are stuck in one business, working for their businesses instead of their business to work for them. Most people have become slaves to their business, going to work 7 am to 7 pm for years with very little thing to show for it. The reason for this is that most people don’t understand how to use social media as a marketing strategy to boost sales. The difference between a rich man and a poor businessman is in the knowledge they have and the application of that knowledge. In every industry, you will find those doing extremely well in that field and those that are finding it difficult, in the business world the reason for this notable difference is in the usage of social media as a marketing strategy.

When it comes to digital marketing because you can’t mention social media as a marketing strategy without mentioning digital marketing, there are 7cs of digital marketing everyone who wants to make it big in this online space must know. Remember that the difference between the rich and the poor is in the knowledge they have and the application of that knowledge, this is why you have to take this very seriously.

Social Media As A Marketing Strategy

In this section of the article, we will look into how to utilize social media as a marketing strategy, the goal of every business venture is to make sales, sales are the lifeblood of business, and making sales should be your top and foremost thing you will want to do in your business. What is social media? You need to know as a business owner that social media is more than a chatting or dating site. Most times when the word social media is mentioned, most business owners immediately start thinking of a chatting site or something, the thing is social media is more than just chatting or a dating site.

Social Media as a marketing strategy comprises all the tools of the internet that can be used to make sales and boost your productivity as a business owner, this includes social media platforms like Facebook, Instagram, Twitter, snap chat, YouTube, Google, and so on. The reason most businesses find it hard to scale in this new digital age is the lack of knowledge on how to utilize social media as a marketing strategy. When it comes to utilizing social media as a marketing strategy there are a few things you must learn to make this effective, scale your business, and make more sales. Some of those things are

  • Research On the best platform for you
  • Research what your product stands for and who your product is meant for
  • Research your competitors.

When it comes to utilizing social media as marketing first and the only thing that is of utmost importance is your research, you have to research different areas, such as how to come up with great offers that will make your customers beg you to take their money. We will look into this one after the other to get an in-depth understanding of this concept

Research On The Best Platform For You

When it comes to utilizing social media as a marketing strategy the first thing you must do is to research the best platform for your product. There are so many platforms out there you can use to market and promote your product or services, but you have to understand that not all marketing platforms will be suitable for your product or services. Some products require you to write a compelling offer before you can be able to market them, while some other platforms require you to do intense and quality research before you can market on the platform. Making quality research before choosing a platform for your product and services will help you to know how to utilize social media as a marketing strategy. The first step as we’ve seen is to research the best platforms for your goods or services. Platforms like YouTube make use of pictorial representation of your product more than writing quality offers, the only way you can understand this is if you make research on the best platform for you.

Research What Your Product Stands For And Who It Is Ment For

As a business owner, if you think everyone is your audience you are wrong, some people are not the right fit for your product or services, the only way for you to find out is through market research. You don’t sell a weight loss product to someone who doesn’t need it and this is exactly what most business owners do. When it comes to social media as a marketing strategy you must understand that the first and the best thing you must do if you want to succeed in the business you have chosen to do is research your product and who your product is meant for.

Imagine a woman who is in the food marketing industry, she cooks food and takes that food to where the audience there just finished eating. Will she make sales from that food no matter how sweet it is? I don’t think so. Now imagine another scenario where another lady cooked food, but the food isn’t sweet, so she took this food to where there’s a hungry audience. You and I know she will make more sales because she brought that food to a hungry audience.This is how it is when utilizing social media as a marketing strategy, you must know your product, then in addition you must know what and who your product is meant for.

Then the most important thing you have to note is where your audience congregates, the woman that cooked food that is not sweet knows where she will find hungry customers who will buy the food irrespective of the taste, but the other cooked a very delicious meal but took it to the wrong audience, this is why research is very important when it comes to using social media as a marketing strategy.

Research Your Competitors

This is the final research you have to do when it comes to using social media as a marketing platform. The reason for doing this research is to model your competitors closely to know what they are doing right and what they are not doing rightly. Competitors’ research gives you the edge over other newbies in business like you, competitors’ research gives you the information you will need to put into your business to make it a success.If you are new to the digital world, you may find it difficult to understand and know where to start from in your business journey, the best thing for you to do at this point is to model your competitors those you know are doing well, model them and apply what they are doing in your business, and you will start getting results like them.

Social Media as a marketing strategy will open your eyes to a world of abundance that is out there, you will understand why most businesses have to come into the online space, but for this to work effectively for you, you need to put in the work to research your competitors, competitors research will give you a clue of where to modify in your own business to make more money and boost your revenues. I advise you to read this part of this article again to understand more about what research can do for you in your journey as a business owner using social media as a marketing strategy. Next, we will look at the different types of social media platforms you can use to market your product and what type of product suits a particular social media handle.

3 Best Social Media Platforms And The Product That Suits Them

There are many social media platforms that you can use to market your product. After doing your quality research about your competitors, your product, your customers, and so on, it is now time for you to choose a social media platform. Stay tuned, let’s ride.

Facebook

This is the biggest social media platform out there, it has over 2 billion active users and over 25 million active users here in Australia. Using Facebook to market your goods and services will give you access to millions of people at a time, but to utilize Facebook for your social media marketing you need to write good copies and make offers that sell. Most especially you need to know how to set up and run your Facebook ads campaign, when you can do this very well, social media as a marketing strategy will surely work for you. The best type of products to promote on Facebook are products that require you to write quality copies that will make people beg you to take their money.

YouTube

This is one of the fastest-growing social media marketing platforms in the world. There are currently over 30 million channels, and active channels with numerous followers you can use to scale your business and make more sales. Promoting your business on youtube is far easier than on most other social media platforms out there. On YouTube, you make use of pictorial representation of your product or videos more than you do with words. All you need to do is to find a YouTube channel with a large amount of audience, up to a million who are your target audience, then leverage these channels to promote your goods or services, the larger the number of active subscribers that view your adverts the higher the chances of you making sales.

Google

Currently, at the point of writing this article, over 2 billion searches are made on Google daily, this makes google one of the biggest web browsers in the world. To leverage Google to make more sales and pull in revenue, you must be a good copywriter because your ads will be competing with millions of other ads on that platform. You have to write outstanding contents about your goods or services that will educate your customers and ultimately lead to them buying your goods or services.

Conclusion

We have come to the end of this article, and we have seen how important it is to utilize social media as a marketing strategy. We have looked into the importance of social media platforms to make sales. I advise you to read this article again, entrepreneurs will find this article very helpful too. Feel free to comment your thoughts in the comment section and don’t forget to share with your friends.