Are you looking for answers on social media marketing? You’ve been asking yourself what social media marketing is, which social media marketing platform is the best, why is social media marketing so important to your business, how social media marketing works, and how to create a high content offer for your business?. If you’ve been asking yourself these questions, then you are in the right place. This article will explain to you everything you need to know about social media marketing and how to apply it in your business to scale up and make more profit. Sit tight and let’s ride.

Marketing, in general, has been in existence for decades, marketing is simply the act of selling your goods and services to a mass audience, and this audience is gotten through advertising, paid to advertise. Back in the day, we advertised using newspapers, the trade industry did not cross across countries or continents that much, it was trading within a defined location. With the advent of technology and its vast improvement, a lot has changed in the business world in the last 20 years. There has been an outbreak of businesses, like an explosion, every business is competing in the online world, and every business owner is struggling to make sales. A lot has changed indeed, this is where social media marketing came into existence. Remember, back in the day we advertised using mostly newspapers and word of the mouth, but today we do that with just a click of a button, and boom our business or industry goes live and over 1 billion people can see it. Social media marketing is simply the act of marketing, advertising, and creating awareness of your products, goods, and services using the power of the online industry. This simply means that all marketing in this new industry is done online, this is where the name social media marketing was derived from.

There are so many social media platforms that aid in social media marketing, from Facebook to Twitter to Instagram to snap chat to tick-tock and YouTube. With these, you will notice that it is much easier to promote your goods and services online than it was back in the days. Some people have interchanged the word social media marketing with digital marketing, they’re the same thing and have little or no difference. Having known what social media marketing is, let’s dive into the next important thing to know.

Best social media marketing platform for your business 

With the advent of technology, many social media platforms have surfaced. There are over 10 different platforms you can use to market your product or services. In this part of the article, I will be listing the best 5 and why they’re the best, and characteristics of them.


This is one of the best social media marketing platforms out there. Facebook has the highest number of active users than other platforms, second only to Google. Facebook houses 2 billion active users worldwide and over 30 million active users in Australia alone, this made Facebook one of the most sought-after social media platforms when it comes to social media marketing. Facebook is unique because they make you feel in charge and important. Facebook helps business owners by giving them their platform which is Facebook now meta, to advertise their products and in return the business owner pays Facebook. This is where and how Facebook makes the money. Facebook sells data and information about people to you. But for you to use Facebook very well and effectively you need to do what many professional business owners do and that is business research before starting a business. The business research will help you know who your audience is and when running your ad campaign on Facebook to generate more sales you will know how to target them and how to approach them. Facebook is one of the best marketing platforms. Read more about Facebook Ad creation.


This is the second biggest boss on the list. When it comes to visibility and creating brand awareness of your business internationally, Google comes to mind. According to research done in 2014, over 2 billion searches are made on Google per day, this makes it one of the most used sites in the world. For you to use Google effectively you need the services of an SEO writer. Over 2 billion searches are made in a day, and over 20 million searches are made in the niche your business is into, there are over 1 billion different sites on google and there may be over 20 million different sites in the same line of business with you. How do you bring up your website to be among the first 10 or 20 when anyone wants to search for your niche. The way to do this is either to learn SEO Optimization or hire someone with the knowledge. The work of an SEO writer is to bring your site to rank among the top 10 in your field and a good SEO writer charges high. For your business to boom and take a new turn you need to keep sales coming in and the best way to do this is to create awareness through Google advertising and ranking.


When it comes to social media marketing YouTube is one of the best platforms. YouTube is one of the fastest-growing social media marketing platforms, many business owners are utilizing its effectiveness of YouTube to pull in sales. YouTube makes it very easy for business owners, this is why it’s one of the best social media marketing platforms to market your products. YouTube contains channels, these channels are owned by individuals, some channels have over 50 million followers, and business owners who know the secret of youtube in pulling in sales utilize these channels to make money. They do this in a very simple way and that is, to get in touch with a big channel that represents the brand you want to promote. Each channel has its audience, so it’s easier to find your target audience on youtube than it is to find them on any other social media site out there. When you find this channel where your target audience is, all you have to do is to pay the channel owner to help you run advertisements for your goods and services on his channel. It’s called leveraging, here you don’t do much work, you just have to leverage on those with huge followers and watch your business grow. YouTube is one of the best platforms when it comes to social media marketing. To know more about YouTube, how it works and how much a YouTuber earns a month, click here. How to make money from YouTube.


When it comes to social media marketing, Instagram comes to mind, Instagram is one of the fastest-growing social media platforms out there, it is unique and different from others. If you are looking for a platform where you will see famous people and interact with them, Instagram is the first place to check. It houses the highest number of celebrities and business owners who understand the dynamics of business and know how to leverage Instagram to make money. They do this by paying a celebrity or a famous figure with over 1 to 5 million followers to help him or her to advertise his or her product. With Instagram as a marketing platform, the business owner doesn’t have to do much, he just has to set up a good sales funnel to automate sales even while he sleeps. When it comes to social media marketing, Instagram comes to mind.

Why is social media marketing better than b2b marketing?

We have already defined social media marketing. It’s simply the act of marketing your goods and services using the means of social media. There are many platforms you can use for this, but I have already made it easier for you by listing them for you, all you need to do is to pick the one that works best for you. B2B marketing is the same thing as physical marketing. In this type of marketing, you need to meet your client or customers face to face to make sales, you need to talk to them face to face and convince them what they should buy from you. This type of marketing was effective back in the day because there were no social media platforms, but with the advent of social media, almost every business has gone to the online space, this made b2b marketing less effective. If you are just starting a business, you need to scale up and catch up with your competitors or you will be eaten alive. Social media marketing makes it possible to scale your business as high as you want. Those who understand how social media works and how to use it to their advantage make lots of money promoting their products online. B2B marketing is still being used today but the rate at which it is used has decreased significantly, as the world evolves things change and new ones are formed. To know more about B2B marketing read B2B marketing. Though some businesses still make use of this model, it depends on what your product is and what you are promoting. It is quite effective but its effectiveness has significantly decreased in the last few years.

Why is social media marketing important?

If you’re a business owner, you may be asking yourself why social media marketing is important in today’s business. If you are new to the business, you may not know how important social media marketing is. Think of it this way, if you own a physical shop and you don’t advertise, you don’t create awareness whatsoever, you will find it very difficult to make sales, and the goal of every business is to make sales as much as possible, this is where social media marketing comes in. With social media marketing you reach out to as many customers, and target quality customers as you want. With social media marketing, you can flood your shop with many customers and make more sales. All you have to do is to pick the right marketing platform for you, create a powerful copy and put it out there in front of a million people, and watch your business grow. With social media marketing, you can automate your sales and make money even while you sleep. Social media marketing has become an indispensable tool to scale up and boost the sales your business generates in a year. If you are new to an online business I think you should give it your best shot. 

How social media marketing works

You may be asking yourself how this works? Will I just choose a platform and start looking for buyers? How do I start this? What if I can’t do it all? You see my dear, social media marketing is what anyone and everyone can do, all you need to do is to first do your market research, and know what your product or services stand for. Know who your audience is, where they gather, their interests, fears, disappointment, and goals, having known this the next thing you have to do is to choose a platform where you would love to market your product. As a beginner, I suggest you choose Facebook and read the steps on how to set up a Facebook ad campaign, it will guide you on how to set up your ad campaign. When you’ve done that, you need to wait for it for about 3 to 4 days, be sure to follow all the instructions there step by step as written. You will see your business explode with sales and you will see yourself making more money and pulling in more revenues, as your business grows then you have the funds to test other channels and expand your business.

Final words 

Marketing itself is as old as man, it has been in existence for years, with the advent of social media, many businesses took online and marketing evolved to become what it is today “social media marketing”, I have taken you on a journey of discovery on what social media marketing is. The best platforms to start with as a beginner, the importance of social media marketing, and finally, how social media marketing works. The first step to starting a business is business planning, research, and customer behavior. For you to grow your business into a multi-million dollar business you need to utilize the power of social media marketing. I believe this content is of value to you, feel free to comment your thoughts on the content section, and don’t forget to share with friends.