Emails To New Subscribers are the lifeblood of any email marketing campaign, and there’s no time like the present to get their attention! But when do you send them emails? Should you fire off an email immediately after they sign up, or should you wait? How long should you wait? Let’s look at the best times to send new subscribers email, so you can create an effective strategy based on your audience.
How Effective Is Email Marketing
Email marketing is an essential part of online business and there’s no denying its effectiveness.
When you send out a well-written, strategic email to your subscriber list, you know exactly what will happen. You can expect that recipients will open it, read it thoroughly and maybe even share it with their friends.
But how do you know when the best time to send emails to new subscribers is? Let’s find out!
- The first thing to consider is who your target audience is. Is it all age groups or just millennials?
- Different generations respond differently to certain messages at different times. For example, millennials are more responsive during lunchtime hours than they are in the morning.
- Make sure that you’re sending emails at the right frequency so that they don’t get frustrated with being bombarded by them every day or week.
What is the best time of day to send an email campaign?
The hours between 12 p.m. and 3 p.m. provide the highest ROI for email, while 9 a.m., noon, and 6 p.m.
are peak sending times in general according to data compiled by ExactTarget. So what time should you send your emails? There’s no one size fits all answer when it comes to scheduling, but there are some guidelines that may help optimize your campaign.
Here are some general tips:
One of the most important things to consider is how much time is left before people go home for the day or leave work. Don’t spam them with too many messages at once; spread them out over the course of the day so they don’t tune out.
What is a Professional Time to Send an Email?
First, you have to figure out what time of day your subscribers are most likely to read and respond to their email.
Do they read it at work or in bed? Then, think about when they open their first email of the day – do they prefer to get bombarded with emails all at once when they check their inbox or do they like having a more spaced-out experience? Once you’ve identified these two times, you can determine which time of day is best for sending emails.
For example, if someone has limited availability early in the morning but likes to start their day off by reading through a few emails at once, then that would be an ideal time to send them an email.
If someone prefers reading one email per hour while they’re getting ready for work and spends an hour on lunch break reading emails, then that would be the perfect time to send them an email.
How often should you send emails to subscribers?
If you send too many emails, your subscribers will get annoyed.
But if you don’t email often enough, they’ll forget about you and probably unsubscribe. Use these strategies to find out how often is best to send new subscribers emails.
- Monitor the amount of time between a subscriber opening their first email from you and when they open their second.
If it takes them more than two weeks to open their second email, send an email less frequently than once a week. If it takes them less than two weeks to open their second email, go ahead and continue sending one email per week.
- Send an occasional survey asking your subscribers how often they want to receive emails from you.
- Do some research on what other companies in your industry are doing. Find some companies that are similar to yours and use that as a benchmark for how often you should be sending new subscribers emails.
- There’s no hard-and-fast rule for this, but my suggestion would be somewhere between once every two days and once every three months.
- I recommend testing different intervals by sending an email campaign to different groups of people with those intervals. You can then see which group opened the most emails.
- Another thing you could do is ask your customers to rate how well they liked your last campaign and then look at those ratings on a scale of 1-5 or A-F.
- For example, if people rated their last campaign with a C grade, start testing campaigns with intervals such as twice per month or once every two weeks.
- Your goal should be to make sure your marketing messages stay relevant and interesting so that subscribers don’t unsubscribe from your list.
- One way to ensure this is by following a regular schedule so your subscribers know when they can expect to hear from you again.
- Set up a subscription reminder service that reminds subscribers to check their inboxes regularly.
- And make sure your welcome email tells people what type of content they can expect from you in future emails and why they should subscribe.
- It might take a while before you figure out the perfect frequency for new subscribers, but once you do, hopefully, your new strategy will lead to higher customer satisfaction rates!
Measure Your Email Test’s Success
Knowing when you send an email can be more important than what you send in it.
Did your new subscribers open your email? Did they click through to any specific links within it? Were they impressed with how you captured their attention in just a few short paragraphs? By carefully testing and monitoring when you’re sending emails, you’ll be able to discover which days, times and weeks are best for increasing your open rates and reducing unsubscribes.
The result is more traffic from subscribers who love what they see. They’ve signed up to receive your blog posts and messages on the topics that interest them most.
And now they come back every time because you’ve become a valuable resource for them.
The Best Time To Send New Subscribers Email
How To Get More Opens From Your Email Subject Lines
When you send a broadcast email, your goal is to open as many emails as possible. It’s tough.
The fact is that people are bombarded with emails every day and they ignore most of them without even reading them. One tactic that might help you get more opens is to use an attention-grabbing subject line.
People will often ignore the first few words in the subject line but if it grabs their attention, they will at least read the rest of it.
A lot of marketers recommend using trigger words such as urgent or special offer to grab people’s attention. But some argue that these types of words are too obvious and will have the opposite effect by pushing people away.
They suggest avoiding common marketing buzzwords like limited time only! or offer expires soon! If your message has a sense of urgency, then state why it’s urgent rather than just adding those three magic words to the subject line.
You want to tell subscribers what’s so important about this email before getting into any details about what’s happening on your site today.
Read Also: Best Marketing Software For Every Businesses
When you’re working on building your audience, it’s important to understand where in your sales funnel they are—the better you know them, the better you can tailor your content
If they haven’t bought yet, they’re considered a lead. For now, put yourself in their shoes and think about what might help convince them to buy.
What are their common frustrations? How might you provide solutions to those? What do they need most? Should you focus on the value of your product or service, for example? Or should you include more information about how to use it? The key is being thoughtful about how best to serve this person at this stage of their journey.
You want to make sure that they see the benefits of your offer without feeling like they’ve been sold something. You want to avoid sounding too pushy but also address any questions or objections they may have before signing up.
Keep these things in mind when crafting your message. • Give people options (e.g., Yes! Sign me up for … vs. Sign me up!) • Make it easy to take action (e.g., by making a form prominent on the page) • Write headlines as questions (e.g., Do You Know The Right Moment To Reach Out?) • Remember that people are really busy; give them a chance to opt out if they don’t want emails from you
How To Write Good Email Copy
email copy is a skill, like any other. Some of us are naturals and can whip up a quality newsletter in our sleep.
But for most of us, email marketing takes practice, feedback and hard work to get right. This holds true if you’re writing copy for your own business or writing copy for someone else’s company; either way, there are proven strategies that help boost open rates and click-throughs.
We asked experts from agencies big and small what the best time to send new subscribers emails is. The answer? As soon as possible! Here’s why:
- You’re less likely to be drowned out by other messages.
- You’ll give yourself more time to build relationships with these new people before they unsubscribe because they don’t see anything of interest.
- You’ll have a better chance at improving the all-important unsubscribe rate.
- You’ll have more opportunities to connect with your audience over time.
- Your content will be fresher in their inbox and worth reading when it arrives.
- And it helps with compliance – sending emails at least once per month reduces the risk of being penalized by Google’s algorithm updates.
A/B Testing and Analytics
Sending emails to new subscribers at different times of day (and on different days of week) is something that can be A/B tested.
Using Google Analytics or any other analytics software, see which days and time works best to send emails to your new subscribers. The data will tell you what really works! For example, one company found out that sending an email on Friday evening is the most successful day and time to reach their new subscribers.
Another company found out Wednesday morning was the best. Once you know the best time for your business, it’s up to you to figure out how often you want to send them.
Once a week? Once a month? Once every two weeks? Experiment with different timing strategies and find what works for your business.
Email Subscriber Surveys
When you have a lot of data at your fingertips, it can be tempting to send out a survey to your new subscribers immediately after they sign up.
After all, wouldn’t that provide some insight into who they are and what they’re looking for? Sure, it would—but there’s a catch. Sending out surveys straight off leads to very low engagement rates.
You want to create an experience where they don’t feel like they’re being sold to the second they enter your email list.
I recommend sending them one or two emails with helpful content first before asking them any questions or requesting their input. You want them to know why you’re asking and feel like it’s worth their time to answer.
Asking for a subscription can be an effective way to begin communicating with your new subscribers, but not all times are created equal.
While it’s tempting to send that first email straight away, you should wait until after you’ve had a chance to set expectations.
There is no one perfect time for sending emails in general; it depends on your goals and what makes sense from there.